Discovery zone plus#
Ludlow, whose seven-member group also owns a Discovery Zone in Los Angeles County plus the franchise rights to Orange County, intends to open a third store near San Juan Capistrano sometime later this year. I believe the surface has barely been scratched. “It’s an opportunity for children to interact with other children and adults,” Oakes said. Peter Oakes, an analyst at the brokerage Merrill Lynch, said he thinks that Leaps and Bounds, as well as other indoor playground chains, will be lucrative. Spokeswoman Rebecca Caruso said it is logical to assume that the expansion will include California. The fast-food chain has opened five Leaps and Bounds in Chicago and Cincinnati since September, 1991, and plans to open 30 more nationwide by next year. The indoor playground concept has proved so successful that McDonald’s, which has long had outdoor fun zones at its restaurants, has started “Leaps and Bounds,” its own chain of indoor playgrounds that are almost identical to Discovery Zones. There are now 50 Discovery Zones in 21 states. Together, they opened the first Discovery Zone, and it proved so successful that they began selling franchises. “We want children to improve their balance, stamina and upper body strength,” Ludlow said, “all while having fun.”ĭiscovery Zone was founded about four years ago in Kansas City, Mo., when Ron Matsch, a fitness center owner, talked to gymnastics coach Al Fong and learned that many children in Fong’s beginners’ classes were so out of shape that they could not do the most basic exercises.
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